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OUR PHILOSOPHY


MIELĒV is a skincare brand with emotional intelligence and the utmost respect for humans, animals and the environment. Our philosophy holds woman and nature at its core. Around that core revolve all the scientific innovations which compose a result that clearly covers a holistic approach to health and beauty. In our world everything is interconnected and our skin, just like our “being” thirsts for all that will rejuvenate, nourish and cure it. Our first priority is to continuously self-care.

MIELĒV is derived from the French verb “je m ‘élève” which means “to elevate myself”.

For us, it means to value yourself, to recognise your qualities, to believe in your potential and settle for nothing but the best – in other words “to rise, both outside and within”. Our brand describes a contemporary woman, beautiful and strong, both inside and out. A woman who cares for both body and mind, respects the environment and envisions a better world, contributing to it through her attitude in life.

We seek, with persistence, to find the purest ingredients nature can offer, while studying the skin’s needs. We are toxic free, cruelty free and restrict the use of plastics. We create and suggest the most appropriate, organic and nature-derived formulas, for every skin type, using continuous scientific research and responsible resource management, to bring you products that are clinically proven to be effective, in the purest possible way.

MIELĒV proudly presents pure, high-performance formulas through a range of natural and organic skincare line, with ingredients that heal the skin, satisfy the senses and offer immediate, visible results.